Honest Dog
HonestDog is a platform dedicated to connecting potential pet owners with responsible breeders, ensuring transparency and trust in the process of finding a new furry companion.
Veterinary
Visual Identity, Web Design, Webflow Development
Visual Identity
Challenges
The client struggled with their website not fully reflecting their brand, standing out from competitors, building trust, and engaging users effectively. Our main focus was on enhancing HonestDog's brand identity, improving website usability, and increasing audience engagement and trust.
We began by identifying the key values and brand character that needed to be conveyed to the audience through color, typography, and other visual elements, as this is vital for shaping audience perception and building trust in the brand.
Through our design work, we developed a friendly and welcoming brand identity for the Honest Dog online platform.
Website Development
We updated the website with a new visual identity to reflect Honest Dog’s brand, incorporating hand-drawn elements, soft corners, and emotional photography for a genuine and warm feel. Enhanced color hierarchy and quality dog photos further ensure a harmonious design and strengthen user connection.
We clarified the company's value proposition and differentiation, redesigned testimonials for greater trust, and enhanced interactive elements to boost engagement and convey Honest Dog’s mission of promoting responsible pet ownership and ethical breeding.
Our branding and web design efforts resulted in an enhanced, clear, and intuitive user experience, which in turn increased brand awareness and fostered audience loyalty.
Margo Konovalova
Mary Limonova
